Index software has helped The Fresh Market create and grow a powerful customer database built around a unique and stable account for every customer paired with more contact data for more shoppers. When a customer shops for the first time, Index generates a secure, retailer-specific customer ID based on their payment card. This enables The Fresh Market to understand new vs. returning customers and respective shopping behavior, with no operational or customer-facing impact.
At checkout, customers can easily sign up for e-receipts and digital marketing by entering their email once, right on The Fresh Market’s Verifone PIN pads. Index connects email with payment card so customers are automatically recognized the next time they shop.
Index provides a suite of marketing tools for The Fresh Market to deliver personalized offers to customers. The Fresh Market can add recommendations, offers and messages to branded e-receipts, or use email campaigns to incentivize customers to return to store. The next time a customer shops, offers are applied automatically.
With Index’s unique Toshiba ACE point-of-sale (POS) integration, The Fresh Market can measure the real-time impact of every campaign. Every time The Fresh Market distributes a promotion through e-receipts or email campaigns, the marketing team can track whether it drives a sale.